Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, according to the latest estimates from Pocketgamer.biz.

If you're new to Mo.co, it combines the elements of a modern millennial social gaming platform with the essence of Monster Hunter. In Mo.co, players take on the role of a stylish part-time hunter, tasked with taking down various evil invaders from beyond through contracts.

The initial revenue spike can be attributed to the numerous cosmetics and other in-game items available for players to acquire. However, the revenue surge quickly dropped after reaching its peak. This decline might not necessarily signal impending doom for Mo.co; rather, it could be due to the limited content available during its invite-led soft launch phase.

Superstitious cellWhy does this matter? Supercell has a history of managing its vast business with an unconventional approach, being ruthlessly selective about which games to fully release. Instead of spreading their resources thin across multiple titles, they focus solely on the most promising ones.

This strategy has led to some initially slow-starting games like Brawl Stars and Squad Busters eventually becoming major successes. On the flip side, it has also resulted in the cancellation of potentially promising titles such as Flood Rush and Everdale before they could see the light of day.

As for Mo.co, its early success might prompt Supercell to introduce new content to reignite player spending. If this strategy works, we might soon see Mo.co making its way to official storefronts.

While Mo.co remains in its closed state and not yet available for everyone to play, you can stay ahead of the game by exploring our top feature, "Ahead of the Game," which highlights great games you can play in early access on mobile.