Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent study by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon claimed the top spot, achieving a remarkable reach score of 65,578 points.

The "reach score" is a proprietary metric that calculates the daily number of individuals engaging with a brand's content across various platforms, including apps, games, music, videos, and manga. The survey, conducted monthly, involved 100,000 Japanese participants aged 15 to 69.

Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points—a staggering 80% of its overall score. This success is attributed to the continued popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from the Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the partnership with Mister Donut, and the rising popularity of collectible card games also boosted brand visibility.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other merchandise. It's a joint venture managed by Nintendo, Game Freak, and Creatures, united under The Pokémon Company, established in 1998 to oversee all brand activities.