Assassin’s Creed Shadows Now Up to 3 Million Players, but Still No Sales Figure From Ubisoft

Since its launch on May 20, Assassin's Creed Shadows has attracted over 3 million players within just seven days, a significant jump from the 2 million players reported on its second day. This impressive growth has surpassed the launch figures of both Origins and Odyssey, making it a notable success in the Assassin's Creed series. Ubisoft has shared that Shadows achieved the second highest day one sales revenue in the franchise's history, trailing only behind Valhalla, and it also recorded the biggest Ubisoft day one ever on the PlayStation Store. Additionally, players have logged over 40 million hours in the game so far.

The launch of Assassin's Creed Shadows comes at a critical time for Ubisoft, following a series of challenges including delays, the sales disappointment of Star Wars Outlaws, high-profile flops, layoffs, studio closures, and game cancellations. The pressure on Shadows to perform well globally is immense, especially as Ubisoft's founding Guillemot family has been exploring potential buyout deals with investors like Tencent to maintain control over the company's intellectual property. The gaming community is keenly observing Shadows' early performance as a potential indicator of Ubisoft's future trajectory.

On Steam, Assassin's Creed Shadows achieved a new milestone over the weekend, becoming the most-played game in the Assassin's Creed series with a peak of 64,825 concurrent players. This is noteworthy as it was the first game in the series to launch directly on Steam since Odyssey in 2018. In comparison, BioWare's Dragon Age: The Veilguard reached a peak of 89,418 players on the platform.

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While Assassin's Creed Shadows has shown strong player engagement, it's challenging to determine if it meets, exceeds, or falls below Ubisoft's expectations without specific revenue or sales data. Ultimately, the financial performance of Shadows will play a crucial role in shaping not only the game's future but also Ubisoft's overall direction. We'll have to wait for Ubisoft's upcoming financial report to gain a clearer understanding of its impact.

For those eager to explore the world of feudal Japan in Assassin's Creed Shadows, be sure to check out our comprehensive Assassin's Creed Shadows guide, including our Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.