Hogar Noticias LEGO lanza proyectos de juego internos

LEGO lanza proyectos de juego internos

Mar 13,2025 Autor: Zoe

El CEO de LEGO, Niels Christiansen, ha anunciado planes ambiciosos para expandir significativamente la huella digital de la compañía, aventurándose en el mundo del desarrollo de videojuegos. Esta expansión involucrará tanto títulos y colaboraciones creadas de forma independiente con otros desarrolladores. Christiansen declaró: “Estamos seguros de que, mientras operemos bajo la marca LEGO, nuestro objetivo es crear experiencias para niños de todas las edades en plataformas digitales y físicas. Desarrollar juegos internamente es algo que estamos persiguiendo activamente ".

Este movimiento estratégico no indica el fin de la práctica establecida de LEGO de licenciar su marca a desarrolladores externos. Informes recientes, como el anuncio de Jason Schreier de un nuevo juego de LEGO en desarrollo en TT Games (probablemente basado en una franquicia de Warner Bros.), apoyan este enfoque continuo.

LEGO ingresa al mundo de los juegos con proyectos internos Imagen: SteamCommunity.com

El actual panorama de juegos de Lego ya es sustancial, destacado por su exitosa asociación con Epic Games. El modo temático de Fortnite LEGO del año pasado se convirtió en un favorito de los fanáticos instantáneos, demostrando el atractivo de la marca en el ámbito digital. La compañía también cuenta con una relación de larga data con TT Games, creadores de la popular serie de juegos de LEGO Adventure. Si bien los nuevos proyectos de TT Games han sido relativamente silenciosos recientemente, la especulación apunta hacia un nuevo juego de Lego Harry Potter, potencialmente inspirado en el éxito fenomenal de LEGO Star Wars: The Skywalker Saga .

Además, ilustrando el compromiso de LEGO con los juegos, la compañía colaboró con juegos 2K en LEGO 2K Drive , un juego de carreras lanzado el año pasado, mostrando la adaptabilidad y el alcance de la marca dentro de la industria del juego.

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