World of Warcraft to Hike Prices in Australia and New Zealand
Starting February 7th, Blizzard Entertainment will increase the cost of all World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment affects various services, including monthly subscriptions and WoW Tokens.
The announcement, made on January 7th, cites global and regional market conditions as the reason for the increase. While this isn't the first time WoW has adjusted prices globally to reflect economic shifts, the US subscription price has remained unchanged at $14.99 since 2004.
The new pricing for Australia and New Zealand will see monthly subscriptions rise from AUD $19.95 to AUD $23.95 and from NZD $23.99 to NZD $26.99. Annual subscriptions will also increase. The WoW Token will cost AUD $32.00 and NZD $36.00. A detailed breakdown of the new pricing for all services is provided below.
New World of Warcraft Service Prices (Australia & New Zealand - Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance for WoW Token Redemption | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
Interestingly, current exchange rates suggest the price increases would align with US rates after conversion. However, given the fluctuating nature of currency values, this may be short-lived. Blizzard has assured players with active subscriptions as of February 6th that their current rates will be honored for up to six months. While Blizzard states these changes weren't made lightly, the long-term impact on player base remains to be seen.
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