PUBG Mobile\'s oddball collab with luggage brand American Tourister is now live

PUBG Mobile and American Tourister team up for a limited-time collaboration! This exciting partnership offers both in-game items and a real-world collection of PUBG Mobile-themed luggage.

The collaboration, running until January 7th, features in-game items such as a branded American Tourister backpack and suitcase. But the real highlight is the limited-edition American Tourister Rollio luggage sporting PUBG Mobile branding.

This isn't the first time PUBG Mobile has partnered with major brands. The game's popularity is evident in its collaborations, ranging from automobiles to, now, luggage. American Tourister will also have a presence at the PUBG Mobile Global Championships finals taking place this weekend at ExCeL London. This on-site activation further underscores the game's significant brand appeal.

The collaboration raises questions about the perception of PUBG Mobile's reach and influence within the branding world. While Fortnite often secures high-profile pop culture tie-ins, PUBG Mobile consistently attracts major brands, suggesting a strong and distinct market presence. So, if you're attending the PUBG Mobile Global Championships, keep an eye out for that distinctive blue and yellow luggage!