Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a recurring initiative supporting environmental causes. Lovato's involvement will extend beyond simple endorsements; she'll appear in several popular mobile games.

This isn't PlanetPlay's first rodeo. They've previously collaborated with celebrities like David Hasselhoff and J Balvin to promote environmental awareness through gaming. This latest MGTM edition promises to be even bigger.

Lovato-themed avatars will be available in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, with all proceeds benefiting environmental projects.

A Successful Green Initiative?

PlanetPlay's approach to MGTM stands out. Unlike many celebrity-driven campaigns which often lack lasting impact, MGTM's broad reach across multiple games suggests a potentially significant contribution to environmental efforts. The diverse game selection also provides a broader audience for Lovato's fans to engage with the cause.

This collaboration offers a triple win: positive environmental impact, increased engagement for Lovato's fanbase, and added exposure for participating game developers.

For a curated selection of top mobile games released in 2024, be sure to check out our best mobile games list.