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Microsoft Activision tiene como objetivo hacer juegos AA de AAA IPS

Mar 04,2025 Autor: Ellie

La nueva estrategia de Microsoft y Activision Blizzard: aprovechando la experiencia de King para los títulos móviles de AA

La adquisición de Microsoft de Activision Blizzard ha estimulado una nueva iniciativa: la creación de un equipo dedicado dentro de Blizzard, compuesto principalmente por empleados de King, para desarrollar juegos AA a menor escala basados en franquicias establecidas. Este movimiento estratégico tiene como objetivo capitalizar la experiencia de los juegos móviles de King y expandir el alcance de Microsoft en el mercado móvil.

Prowess de desarrollo de juegos móviles de King

Microsoft Activision tiene como objetivo hacer juegos AA de AAA IPS

Este nuevo equipo se centrará en crear títulos AA, caracterizados por su alcance y presupuesto más pequeños en comparación con las contrapartes AAA. El éxito probado de King con éxitos móviles como Candy Crush y Farm Heroes los hace ideales para liderar este esfuerzo. Su experiencia pasada, incluido el ahora discontinuado Crash Bandicoot: ¡en la carrera! Y el juego móvil Call of Duty (desarrollado por un equipo separado), demuestra sus capacidades para adaptar las IP existentes para las plataformas móviles.

Ambiciones móviles de Microsoft

Microsoft Activision tiene como objetivo hacer juegos AA de AAA IPS

El compromiso de Microsoft con los juegos móviles es innegable. Phil Spencer, CEO de Microsoft Gaming, destacó la importancia de Mobile en el crecimiento futuro de Xbox, enfatizando que la adquisición de Activision Blizzard fue impulsada en gran medida por la experiencia móvil de King. Este enfoque estratégico se ve subrayado aún más por el desarrollo de Microsoft de una tienda de aplicaciones móviles competitivas, prevista para lanzarse antes de lo que se proyectó inicialmente.

Abordar los crecientes costos del desarrollo de AAA

Microsoft Activision tiene como objetivo hacer juegos AA de AAA IPS

Los costos crecientes asociados con el desarrollo del juego AAA han llevado a Microsoft a explorar enfoques alternativos. La formación de este nuevo equipo más pequeño representa un experimento para aprovechar los recursos existentes para crear juegos móviles de alta calidad al tiempo que mitiga los riesgos financieros asociados con los proyectos AAA a gran escala.

Especulación y proyectos potenciales

La creación de este equipo ha encendido la especulación entre los fanáticos con respecto a los proyectos potenciales. Las versiones escaladas de franquicias populares como World of Warcraft, reflejando el éxito de League of Legends: Wild Rift, son muy esperados. Del mismo modo, una experiencia de Overwatch móvil, comparable a Apex Legends Mobile o Call of Duty: Mobile, podría estar en el horizonte. Si bien los detalles siguen siendo escasos, el futuro de los juegos móviles dentro del ecosistema de Microsoft y Activision Blizzard parece prometedor.

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