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Author: GabrielReading:0
Summary
- The potential US ban of TikTok has propelled the Chinese social media app, Rednote, to unprecedented popularity as a viable alternative.
- Rednote, a hybrid of Instagram, Pinterest, and TikTok, boasts a $17 billion valuation, backed by Chinese tech giants Alibaba and Tencent.
- A mass migration of former TikTok creators and users to Rednote has catapulted it to the top of the US App Store charts.
Amidst the potential imminent US shutdown of TikTok, a Chinese social media app, Rednote, is experiencing a meteoric rise in popularity. Following legal battles throughout 2024, including a House-passed ban bill in March and a Department of Justice lawsuit in October, TikTok's future in the US hangs precariously. Unless the Supreme Court intervenes, its removal from app stores is slated for January 19, 2025, with the company itself suggesting a potential operational shutdown.
This looming ban has driven US users and creators to seek alternatives, with Rednote emerging as the leading contender. Known as Xiaohongshu (XHS) in China, Rednote is often described as a blend of Instagram, Pinterest, and TikTok. Established in 2013 as a product review platform, it evolved into a significant hub for Chinese beauty and health influencers, particularly popular among women (over 70% of its user base). As of July 2024, Rednote held a $17 billion valuation, supported by Tencent and Alibaba.
Rednote's Ascendance: Claiming TikTok's Potential Throne
Rednote's user-friendly interface, incorporating elements similar to TikTok and Pinterest, has propelled it to the top of the US App Store charts, surpassing apps like Lemon8, ChatGPT, and Threads. As of January 13th, it's the most downloaded app in the US, attracting a significant influx of TikTok creators. The app's rapid growth is generating viral content on platforms like TikTok, Twitter, and Instagram, with Chinese users even welcoming the surge of American users.
The irony of TikTok's potential demise due to its Chinese ownership, only to be potentially replaced by another Chinese app, is not lost on observers. Rednote's sustained popularity beyond the immediate aftermath of TikTok's potential ban remains to be seen. However, a complete US removal of TikTok would likely further accelerate Rednote's user acquisition.
