Hogar Noticias Un clon Tiktok se está disparando en popularidad

Un clon Tiktok se está disparando en popularidad

Feb 26,2025 Autor: Gabriel

Resumen

La posible prohibición de Tiktok de Estados Unidos ha impulsado la aplicación de redes sociales chinas, Rednote, a la popularidad sin precedentes como una alternativa viable.
Rednote, un híbrido de Instagram, Pinterest y Tiktok, cuenta con una valoración de $ 17 mil millones, respaldada por los gigantes tecnológicos chinos Alibaba y Tencent.
Una migración masiva de ex creadores y usuarios de Tiktok para rednote la ha catapultado a la cima de las listas de App Store de EE. UU.

En medio del potencial cierre inminente de Tiktok, una aplicación de redes sociales chinas, Rednote, está experimentando un aumento meteórico en la popularidad. Después de las batallas legales durante todo 2024, incluido un proyecto de ley de prohibición de casa en marzo y una demanda del Departamento de Justicia en octubre, el futuro de Tiktok en los Estados Unidos cuelga precariamente. A menos que la Corte Suprema interviene, su eliminación de las tiendas de aplicaciones está programada para el 19 de enero de 2025, y la propia compañía sugiere un posible cierre operativo.

Esta prohibición inminente ha llevado a los usuarios y creadores a buscar alternativas, con Rednote emergiendo como el principal contendiente. Conocida como Xiaohongshu (XHS) en China, Rednote a menudo se describe como una mezcla de Instagram, Pinterest y Tiktok. Establecido en 2013 como una plataforma de revisión de productos, se convirtió en un centro significativo para los influenciadores de la salud y la salud china, particularmente populares entre las mujeres (más del 70% de su base de usuarios). A partir de julio de 2024, Rednote tenía una valoración de $ 17 mil millones, apoyada por Tencent y Alibaba.

Ascendencia de Rednote: reclamando el potencial trono de Tiktok

La interfaz fácil de usar de Rednote, que incorpora elementos similares a Tiktok y Pinterest, lo ha impulsado a la parte superior de las listas de aplicaciones de EE. UU., Suponiendo aplicaciones como Lemon8, ChatGPT e Hilds. A partir del 13 de enero, es la aplicación más descargada en los Estados Unidos, atrayendo una afluencia significativa de creadores de Tiktok. El rápido crecimiento de la aplicación está generando contenido viral en plataformas como Tiktok, Twitter e Instagram, con usuarios chinos incluso dando la bienvenida al aumento de los usuarios estadounidenses.

La ironía de la posible desaparición de Tiktok debido a su propiedad china, solo para ser reemplazada por otra aplicación china, no se pierde en los observadores. La popularidad sostenida de Rednote más allá de las consecuencias inmediatas de la prohibición potencial de Tiktok sigue por verse. Sin embargo, una eliminación completa de Tiktok en EE. UU. Es probable que acelere aún más la adquisición de usuarios de Rednote.

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