You've likely seen ads for Gossip Harbour, a merge-and-story puzzle game, even if you don't play it. This sleeper hit, popular with a surprisingly broad audience, has generated over $10 million for developer Microfun on Google Play alone. However, its next move is intriguing: a partnership with publisher Flexion to launch on "alternative app stores."
What are alternative app stores? Simply put, they're any app stores besides Google Play and the Apple App Store. Even major players like the Samsung Store are dwarfed by these two giants.

The Alternative App Store Advantage
So, why the shift? Profitability is a key driver. Alternative app stores are also poised for significant growth. Recent legal challenges to Google and Apple are forcing a reevaluation of alternative app stores, leading to increased promotion and sales on platforms like the Huawei AppGallery. Established titles, such as Candy Crush Saga, have already made the switch.
Microfun and Flexion are betting on alternative app stores becoming the next big thing in mobile gaming. Whether this gamble pays off remains to be seen.
While we won't comment on Gossip Harbour's quality, if you're looking for excellent puzzle games, check out our top 25 list for iOS and Android!