Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush Saga, a mobile gaming giant that arguably surpasses even Clash of Clans and Angry Birds in popularity, is expanding its reach beyond the digital realm. Teaming up with renowned makeup artist Pat McGrath, Candy Crush is launching a line of cosmetics hitting shelves soon. This isn't just any collaboration; it includes a truly dazzling twist.

The new Candy Crush-themed cosmetics will feature lipsticks, glosses, nail polishes, and more, bringing the sweet world of the game to life. But the real headline grabber? Three lucky online customers will receive a $10,000 diamond ring as part of their order! This unexpected surprise is a bold and memorable marketing strategy.

This exciting product line launches February 27th. The inclusion of the diamond rings is a refreshing throwback to a more extravagant era of brand promotions, a fun contrast to influencer-driven marketing. It highlights the evolution of gaming merchandise, showcasing a significant leap from simple t-shirts to high-end diamond jewelry.

Diamonds are forever

If the Candy Crush collaboration doesn't quite hit the spot, and you're craving a retro gaming experience, consider trying Jump King. This challenging platformer received a rave review from Will Quick, offering a rewarding (and frustrating!) test of your skills.