The Best Time to Buy a TV at a Decent Price in 2025

Investing in a TV is a big decision, as it's one of the most frequently used appliances in your home. You don't want to settle for a cheap screen with poor picture quality and a short lifespan just to save a few dollars. Instead, focus on finding the best TV for your gaming and streaming needs at the best possible price. Fortunately, TV deals are abundant throughout the year, meaning you don't have to pay full price if you know when to shop.

While Black Friday and Cyber Monday are known for significant discounts, other times offer substantial savings on top-tier gaming TVs and high-quality 4K TVs. The weeks leading up to the Super Bowl, for instance, often see attractive deals. This coincides with manufacturers releasing new spring models, making older models more affordable. And of course, there are always upcoming sales events like holiday weekends and Amazon Prime Day to consider.

Black Friday and Cyber Monday

The post-Thanksgiving shopping frenzy has expanded into a multi-week event in November, featuring sales on a vast array of products. TVs frequently see some of the year's deepest discounts, making this a prime time to hunt for a bargain. You'll find many budget-friendly options, ideal for guest rooms or children's play areas. Higher-end and newer models released in the spring are also often discounted.

Black Friday, once exclusively an in-store event, now sees incredible deals both online and in-store. While in-store deals can be exceptional, securing your desired TV quickly is crucial. For specific models, act fast!

Cyber Monday provides the online counterpart to Black Friday, offering the best deals from online retailers. Amazon's sales rival Prime Day, featuring limited-time offers and limited stock. Other retailers like Best Buy and Walmart participate, offering both online and in-store deals.

Before the Super Bowl

Following the holiday rush comes the Super Bowl, a peak TV viewing event. Retailers often have better TV availability around mid-January and early February, as post-holiday stock replenishment occurs. Expect great savings on TVs, especially larger screens, in the weeks leading up to the game. Older models typically see steeper discounts first, but deals on newer TVs are also available. Currently, we're already seeing Super Bowl deals on Samsung OLED TVs.

Early January also marks the announcement of many new TV models at the Consumer Electronics Show (CES). This often leads to retailers discounting older models to make room for the latest releases in the spring.

Springtime

Around March through Memorial Day weekend, many manufacturers release their latest TVs. This creates opportunities to find deals on previous year's models as retailers clear inventory. Often, the differences between successive models are minimal, so you might not miss out on many features by opting for the slightly older version.

Amazon Prime Day

Once an Amazon-exclusive event, Prime Day now sees participation from other retailers. Walmart, Best Buy, and others offer competitive deals around mid-July. Amazon Prime Day, lasting a few days and exclusive to Prime members, often features deep discounts comparable to Black Friday and Cyber Monday, though many of the best deals are on older models. Keep an eye out, as deals are constantly added throughout the event. However, Black Friday generally offers a broader range of sales across all retailers.

Long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day) often feature sales, though discounts may be less substantial than during major sales events. Selection might be more limited, but you can still find decent deals. Currently, Presidents' Day sales are underway, with Best Buy offering particularly strong TV discounts.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is key to finding the best deals, especially for the latest models. Manufacturers announce new models at CES in January. These models launch in spring (around March), often leading to deeper discounts on older models. Releases continue into the summer, but the best deals on the newest models typically appear in the fall, particularly during Black Friday and Cyber Monday.

TV Brands With New Products

Major TV brands release updated models annually.

Samsung

Samsung focuses on higher-end models, offering fewer budget options. New models often feature minor upgrades over their predecessors, with improvements in brightness, mini-LED and QD-OLED backlighting, and gaming features.

LG

LG's OLED evo TVs receive upgrades in 2025, including AI features and enhanced "Brightness Booster Ultimate" technology. The G5 model offers a 4K 165Hz variable refresh rate for gamers.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with 144Hz refresh rates. The 136" MicroLED TV is a standout large-screen option.

Vizio

Vizio made minor improvements in 2024, removing the top-line P-series. The M-series (mid-range), V-series (budget), and D-series (budget, 1080p) remain available.

TCL

TCL significantly revamped its lineup in 2024, introducing Q- and S-series, with the QM8 as the flagship. CES 2025 saw the announcement of the QM6K entry-level Mini LED TV.

Roku

Roku offers its own line of Roku TVs, featuring 11 models ranging from 24 to 75 inches, prioritizing streaming capabilities. The Roku Plus models include the Voice Remote Pro, while Roku Select models offer a basic voice remote. Access to the Roku Channel is available regardless of TV ownership.

Top Budget TVs You Can Buy Now

Here are some top budget TV picks for 2025:

### Hisense 65U6N

0This TV offers accurate colors, solid contrast, and many features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1A stunning QLED TV delivering impressive contrast and brightness, capable of 144Hz in 4K with VRR enabled, at an affordable price.See it at Amazon### Hisense 50U6HF

0An ultra-affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon