World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz pulls off a massive marketing feat: a cross-country tank tour!

Wargaming is making waves with a unique promotional stunt: a decommissioned, graffiti-covered tank touring the United States. The eye-catching vehicle, which recently graced Los Angeles in time for The Game Awards, is all about promoting the game's recent collaboration with Deadmau5.

Rest assured, this street-legal tank poses no threat. The vibrant graffiti adorning its hull is a clear indicator of its playful purpose. If you've spotted this mobile marvel on its journey, you might have noticed the chance to win exclusive merchandise by snapping a photo.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank—a showstopper featuring lights, speakers, and music. Themed quests, camos, and cosmetics are also up for grabs.

The playful nature of this campaign is undeniably humorous, a testament to World of Tanks Blitz's embrace of gameification. While some serious military simulation enthusiasts might scoff, the stunt is ultimately harmless fun. Wargaming isn't the first to employ such tactics (breweries, for example, have done similar things), but the sight of a decorated tank cruising through neighborhoods adds a unique, entertaining twist to the winter season.

If this inspires you to try World of Tanks Blitz, be sure to check out our list of current promo codes for a head start!