While the developers did not disclose the sender of the cease-and-desist letter, the obvious suspect is Nintendo, given that Smash Together was built around their Super Smash Bros. franchise. The app marketed itself as a \\\"premium dating site for Super Smash Bros. enjoyers of all kinds,\\\" aiming to help users find their \\\"dream Doubles partner (in and out of Smash)\\\" through a specialized matchmaking algorithm designed to \\\"connect you with your ideal Smash Partner.\\\"
Screenshots from the app showed unique features tailored to the Smash Bros. community, such as sections to list your \\\"main\\\" character and notable wins. The app also included prompts with a Smash Bros. twist, like \\\"I\\'m looking for... Someone who can make it out of pools at a major.\\\"
The concept of a dating app centered around a video game, especially one as popular as Super Smash Bros., likely raised concerns not only about intellectual property and copyright infringement but also about the appropriateness of the theme itself. This may have prompted the issuance of the cease-and-desist letter.
As of now, there has been no further communication from the SmashTogether team regarding potential alternative solutions that might not rely on the Smash Bros. IP. While we await further developments, it\\'s worth noting the commendable restraint in avoiding any playful \\\"smashing\\\" puns in this report.
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Smash Together, an innovative dating app designed for Super Smash Bros. enthusiasts, was poised to launch its open beta on May 15. However, the app's developers announced on May 13 via a tweet featuring a melancholy Yoshi meme that they had received a cease-and-desist letter. The tweet, which garnered attention thanks to Automaton, read, "We got cease and desisted."
We got cease & desisted https://t.co/Zj2J3FNUHL pic.twitter.com/euDbJ3KUiG
— SmashTogether (@SmashTogether) May 14, 2025
While the developers did not disclose the sender of the cease-and-desist letter, the obvious suspect is Nintendo, given that Smash Together was built around their Super Smash Bros. franchise. The app marketed itself as a "premium dating site for Super Smash Bros. enjoyers of all kinds," aiming to help users find their "dream Doubles partner (in and out of Smash)" through a specialized matchmaking algorithm designed to "connect you with your ideal Smash Partner."
Screenshots from the app showed unique features tailored to the Smash Bros. community, such as sections to list your "main" character and notable wins. The app also included prompts with a Smash Bros. twist, like "I'm looking for... Someone who can make it out of pools at a major."
The concept of a dating app centered around a video game, especially one as popular as Super Smash Bros., likely raised concerns not only about intellectual property and copyright infringement but also about the appropriateness of the theme itself. This may have prompted the issuance of the cease-and-desist letter.
As of now, there has been no further communication from the SmashTogether team regarding potential alternative solutions that might not rely on the Smash Bros. IP. While we await further developments, it's worth noting the commendable restraint in avoiding any playful "smashing" puns in this report.
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