- Match three identical Sanrio items to clear the board
- Features a variety of Hello Kitty and Friends characters
- Now available for pre-registration
If you're like me and adore Sanrio but don't have an endless budget for physical merchandise, Applibot Inc. has the perfect solution. The aptly named Hello Kitty Merch Match lets you collect virtual Sanrio items, so you can finally get that Gudetama pouch you've been wanting—even if your real-life pouch collection is already overflowing.
In Hello Kitty Merch Match, you can collect over a thousand different types of Sanrio-themed merchandise featuring beloved Hello Kitty and Friends characters. Your goal is to find and match three identical items from the cluttered board to clear it. Discover everything from My Melody mugs to Cinnamoroll calculators.
What really stands out is the adorable visual design. Each item sports that signature Sanrio charm, making the game incredibly appealing for mobile play.

Even some of the less mainstream Sanrio characters make an appearance. Alongside staples like Pompompurin, Kuromi, Hangyodon, and Bad Badtz-Maru, you’ll also spot Wish Me Mell and Kirimichan.
And let's be honest—any game that includes a piece of sliced salmon is guaranteed to be a delight.
While you wait for the official release, why not explore some of the best match-3 games available on Android to satisfy your puzzle cravings?
If you're excited to dive in, you can pre-register for Hello Kitty Merch Match for free on the App Store and Google Play. The game is free to play with optional in-app purchases.
For additional details, visit the official website or watch the trailer above to get a sense of the game's style and atmosphere.