Hitman: World of Assassination has reached a staggering milestone of over 75 million players, as announced by IO Interactive. This achievement marks it as potentially the most successful game to date from the Danish studio.
It's important to note that Hitman: World of Assassination is not a single game but a comprehensive collection. Two years after the launch of the third installment in the new trilogy, IO Interactive decided to merge its latest three Hitman games into one package, which can still be purchased in parts. This combined trilogy was reintroduced for PC and consoles in January 2023 and later extended to the Meta Quest 3 in September 2024.
On January 10, IO Interactive celebrated this "monumental" achievement on Twitter, emphasizing that their business is currently "more solid than ever." Although specific details about this milestone were not disclosed, it's believed that Hitman 3 significantly contributed to the overall player count. Sales data suggests that Hitman 3 performed better than its predecessor in key markets like the UK, and it also recovered its development costs more quickly than the 2016 Hitman did.
The 75-million-player milestone was significantly boosted by the game's availability on Xbox Game Pass for two years, ending in January 2024. Even more impactful was the Free Starter Pack, which IO Interactive has offered since the game's initial release in 2021. Additionally, the first two entries in the trilogy benefited from free demos, expanding their reach even further.
While Hitman: World of Assassination continues to receive regular content updates, including Elusive Targets, IO Interactive has indicated that these minor content drops will be the extent of their current focus on the franchise. Instead, the studio is dedicating its efforts to two new projects. One is Project 007, a game based on the James Bond IP that has been in development since 2020. The other is Project Fantasy, a new IP announced in 2023, which aims to explore a fantastical setting and push IOI beyond its traditional boundaries.
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