Call of Duty's Teenage Mutant Ninja Turtles crossover is sparking outrage among players due to its exorbitant cost. Unlocking all the themed items could cost players upwards of $90 in COD Points, leading to calls for Activision to transition Black Ops 6 to a free-to-play model.
Activision's February 20th announcement of Black Ops 6 Season 02 Reloaded detailed the crossover, revealing individual premium bundles for each Turtle (Leonardo, Donatello, Michelangelo, and Raphael). Each bundle is expected to cost 2,400 COD Points ($19.99), totaling $80 for the complete set.
The Leonardo Tracer Pack, costing 2,400 COD Points or $19.99. Image credit: Activision Publishing.Adding insult to injury, a premium event pass costing 1,100 COD Points ($10) is required to obtain Splinter, a key character in the crossover. The free track offers limited cosmetics.
The community's criticism centers on the lack of gameplay-impacting items within the crossover. Many argue the high cost of purely cosmetic items is excessive, particularly considering the game's initial $70 price tag. The introduction of a second premium event pass (following the Squid Game crossover) fuels concerns that Black Ops 6 is adopting a free-to-play monetization strategy, mirroring titles like Fortnite.
The Turtles event pass, only the second of its kind in Call of Duty. Image credit: Activision Publishing.Reddit users voiced their discontent, highlighting the cumulative cost of the game, battle pass, BlackCell subscription, and now premium event passes. The sentiment is that this aggressive monetization strategy is unsustainable for a full-priced title.
Activision's monetization practices, while not new, have reached a breaking point for some players. The consistent monetization across Black Ops 6 and the free-to-play Warzone exacerbates the issue. What might be acceptable for a free-to-play game is deemed unacceptable for a $70 title.
Despite the backlash, Activision and Microsoft are unlikely to alter their course, given Black Ops 6's record-breaking launch and sales figures. The game's financial success justifies the current monetization strategy for the company. However, the increasing resemblance to free-to-play models continues to fuel the debate surrounding Black Ops 6's pricing and monetization.