Top Sales Events to Watch in 2025

While Black Friday remains the ultimate shopping extravaganza, the landscape of seasonal sales has expanded significantly. In 2025, retailers are rolling out enticing deals throughout the year, making it an excellent time to snag bargains on tech, video games, and virtually everything else. Whether you're planning to shop online or in-store, knowing the key sales dates can help you maximize your savings. Here's a comprehensive guide to the major sales events of 2025:

1. Valentine's Day Sales (Now–February 14)

Valentine's Day, though not traditionally a shopping holiday, sparks a wave of gift-buying that leads to early February discounts. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and book sets. These sales often mark the year's first significant price drops.

See the latest deals:

LEGO Botanicals Orchid

8$49.99 save 20%$39.99 at Amazon

LEGO Icons Flower Bouquet

7$59.99 save 20%$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

3$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

7$59.99 save 20%$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day ushers in the first federal holiday with notable sales. Look for discounts on mattresses, clothing, laptops, and PCs, with some retailers offering sitewide promotions.

3. Tax Day Sales (April 15)

After a lull in sales events, Tax Day brings opportunities for savings. Retailers capitalize on tax returns by offering deals on TVs, electronics, and LEGO sets.

4. Star Wars Day Sales (May 4)

Star Wars Day, celebrated on May the 4th, is an ideal time for fans to find deals on LEGO Star Wars sets, movie collections, board games, and other collectibles, along with discounts on popular Star Wars games.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, Mother's Day prompts retailers to offer discounts on popular gifts like flowers, jewelry, watches, and chocolates, with occasional deals on other merchandise.

6. Memorial Day Sales (May 22–26)

Memorial Day sales capitalize on the three-day weekend, offering discounts on mattresses, clothing, appliances, laptops, and furniture. Major retailers like Amazon, Walmart, and Best Buy often have extensive sales events.

7. Dads and Grads Sales (June 1–15)

June brings a unique blend of graduation and Father's Day sales. Expect discounts on TVs, laptops, PCs, and furniture, making it an excellent time to purchase electronics before summer and the first Amazon Prime Day in July.

This period is particularly advantageous for buying new laptops or gaming PCs at the best possible prices.

8. 4th of July Sales (July 1–6)

The 4th of July holiday weekend offers significant discounts on electronics, including TVs and gaming monitors, as well as traditional holiday sale items like mattresses, appliances, furniture, and clothing. It's also a prime time for deals on sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon Prime Day has evolved into a major shopping event rivaling Black Friday, with widespread participation from other retailers like Walmart, Target, and Best Buy. Prime Day 2025 is expected to occur around July 15-16, based on last year's schedule.

10. Labor Day Sales (August 25–September 1)

After Prime Day, Labor Day sales offer the final major deals before the back-to-school season ends. Expect discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in October precede Black Friday, offering a taste of the upcoming shopping season. This event, which began in 2022, typically occurs during the second week of October.

12. Black Friday Sales (November 1–30)

Black Friday, the pinnacle of shopping events, offers unbeatable deals across all categories. Although the official date in 2025 is November 28, Black Friday sales extend throughout November, with the best deals often on Thanksgiving and the day after.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, originating as an online shopping day, has grown to match Black Friday's scale. Sales typically start the Sunday after Black Friday and may extend through the week as part of Cyber Week.

14. Green Monday Sales (December 8–23)

Green Monday, initiated by eBay in 2007, signals the final push before Christmas. These "last-minute" sales often extend right up to December 24, offering a last chance for holiday shopping.

15. New Year's Sales (December 26–January 1)

The year's final sales event, centered around New Year's, kicks off post-Christmas. Retailers capitalize on returned gifts and clear out older tech models, making it an ideal time for deals on TVs and gaming monitors, especially with CES on the horizon.