Laptops are a significant investment, but savvy timing can significantly reduce the cost. While new models constantly emerge, several periods offer substantial savings, even on the latest technology in 2025. With President's Day sales approaching, let's explore the best times to buy.
Best Times to Buy a Laptop in 2025:
Major Sales Events: Black Friday, Cyber Monday, Prime Day
Back-to-School Season
New Hardware Releases
Black Friday/Cyber Monday

Black Friday and Cyber Monday DealsBlack Friday and Cyber Monday are prime laptop-buying times. New laptop hardware typically launches early in the year or around October, leading to deep discounts on previous generations (often those released before or after CES). Retailers like Amazon and Best Buy clear inventory to make room for newer products. While you might miss the absolute latest features, savings of 20-30% are substantial. Combined with aggressive Black Friday/Cyber Monday promotions, you can find incredible deals. Even Apple MacBooks, known for holding their value, often see discounts.
Black Friday falls on November 28th, 2025, but deals often begin in late October. Expect deals shortly after Amazon's October Prime Day event.
Amazon Prime Day

Amazon Prime DayAmazon's Prime Day offers deals, though not always the most impressive laptop discounts. However, it's a good time to find affordable laptops, especially Chromebooks. Chromebooks are inherently budget-friendly, and Prime Day further reduces prices. Their browser-centric nature minimizes hardware concerns.
Prime Day 2025 is expected around mid-July, similar to previous years.
October Prime Day
Amazon's October Prime Day event mirrors the summer sale, offering similar discounts before the holiday rush. While not as extensive as Black Friday, it's worth considering for fall laptop purchases.
Other Sales Events
Beyond Black Friday and Prime Day, retailers frequently discount electronics during holidays like President's Day (already underway with Best Buy announcing sales), Memorial Day, Labor Day, and the Fourth of July.
Seeking the Latest Technology
For those prioritizing the newest technology over price, follow Nvidia, Intel, and AMD announcements of new laptop hardware. CES 2025 showcased new laptops emphasizing AI assistants and Mini-LED displays, with notable advancements in gaming laptops, such as Razer's RTX 5090 models.

Intel Announces 13th Gen Raptor Lake Mobile Processors at CES 2023For ongoing deals and updates, check our best gaming laptop deals page.
Intel's U-series processors are released less predictably, requiring attention to tech news and rumors. New hardware often appears unexpectedly.
New Hardware's Price Impact
New hardware releases immediately lower prices of previous generations. While purchasing a slightly older model might seem less appealing, the generational improvements are often incremental. The performance difference between, say, a 13th and 14th-gen Intel processor is minimal for everyday tasks.
Capitalizing on new hardware releases and purchasing last-generation models at a discount is a smart strategy. This applies to MacBooks as well; new releases trigger significant price drops on used models.
Top Affordable Laptops Currently Available
For immediate purchases, consider these budget-friendly options from our laptop buying guides:

Dell XPS 13
A top MacBook alternative.
$999.00 See it at Dell

ASUS TUF Dash 15
A great budget gaming laptop (under $2,000).
$1,149.99 See it at Amazon

Microsoft Surface Pro 9
An excellent detachable laptop; the SQ 3 (ARM-based processor) model is recommended.
$1,399.99 See it at Best Buy

Apple MacBook Air M2
Ideal for everyday use.
$1,665.00 See it at Amazon