PlayStation Stars Program Ends After Three Years

Sony has recently declared the termination of its PlayStation Stars loyalty program, just under three years following its inception. As of today, the program is no longer open to new members. If current members decide to cancel their membership, they will be unable to rejoin, and any accumulated reward points will be permanently deleted.

However, members who remain enrolled can continue to earn points up until July 23, 2025, and have the opportunity to redeem their remaining balance until November 3, 2026.

Despite the program's end, Sony has confirmed that PlayStation Stars' Digital Collectibles, including your cherished 3D digital model of a Jim Ryan bobblehead, will remain accessible for the foreseeable future.

Grace Chen, PlayStation's vice president of network advertising, loyalty, and licensed merchandise, stated on the PlayStation blog, "Since launching the program, we've learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends. Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars. We will continue to evaluate our key findings from this program, and are looking into ways to build upon these learnings."

Sony did not announce a replacement for the scheme, and the specifics of their findings from running PlayStation Stars remain undisclosed.

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Launched in July 2022, PlayStation Stars aimed to reward PS5 owners by offering points with real cash value for purchases made in the PlayStation Store, as well as for engaging in various tasks such as completing surveys or exploring different games and system features.

This program competed directly with Microsoft's Xbox Rewards, although both have seen adjustments over time to reduce their profitability. PlayStation Stars experienced a service interruption lasting a month last summer. In October, Sony introduced several modifications, including reducing the point expiration period from 24 to 12 months and eliminating PlayStation Plus membership as a points-eligible purchase. Now, the entire program is set to be phased out completely.