Home News "Nintendo San Francisco Interview: Insights from President Doug Bowser"

"Nintendo San Francisco Interview: Insights from President Doug Bowser"

May 26,2025 Author: Simon

Nintendo is thrilled to announce the grand opening of its San Francisco store today, May 15, located in the heart of Union Square at 331 Powell Street. This marks the second official Nintendo store in the United States, following the highly successful New York location. Previously known as the Nintendo World Store, the New York branch underwent renovations and a rebranding to become Nintendo NY before its reopening in 2016.

IGN had the opportunity to visit the new San Francisco store to explore what Nintendo has in store for its fans. Additionally, we sat down with Nintendo of America's president, Doug Bowser, to discuss the strategic decision behind opening their first West Coast store at this time.

Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Getty Images.Nintendo of America President Doug Bowser is gearing up for the launch of the highly anticipated Switch 2. The new console is set to hit the market on June 5. During our interview, we delved into various aspects of the Switch 2, including its availability in the U.S. at launch and beyond, as well as the much-discussed Game-Key Cards and other exciting developments.

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