
NetEase Games is committed to keeping Marvel Rivals fresh and exciting for players with regular updates. The plan is to release a new update approximately every six weeks, introducing two new heroes each quarter. This ensures a steady stream of new content to draw players back into the game.
Game director Guangyun Chen revealed in an interview that each season's update is divided into two parts: one new hero in the first half, and another in the second.
This approach aims to maintain both player and audience engagement. Beyond new heroes, updates will also include new maps, storylines, and objectives. Several characters have already been hinted at, including the upcoming playable Blade, the leaked Altron, and the recently announced full Fantastic Four team.
According to Chinese gaming publication GameLook, Marvel Rivals has generated approximately $100 million globally, with a significant portion coming from the Chinese market. This marks a significant move for Marvel, a powerhouse in film, into the competitive gaming world.
Marvel Rivals successfully filled a void in the hero-shooter genre, particularly following the less-than-stellar reception of Square Enix's Avengers game. NetEase delivered a high-quality heroic shooter featuring a compelling roster of characters, earning positive reviews upon its release.